Post by account_disabled on Dec 26, 2023 10:08:25 GMT
Another piece of information that we found is that the amount of purchases is usually between $100 and $200 Mexican pesos. Once we gather all this data, we understand the need to have more units of said package at a certain time. We are analyzing the possibility of offering a preferential price for those who work in companies and go to our restaurant during their meal time. Segmentation helps determine the particular characteristics of the consumers of a certain product. By combining this data, we can obtain conclusions that allow us to create an improvement or a special promotion. 2. Dynamic with changes in customer preferences When analyzing market segments we will realize that the interests and characteristics of the audience can change over time.
Let's think for example in the case of companies that sell computers. From the beginning of the pandemic, the use of Phone Number List headphones, microphones and video cameras became more important. Remote work and online education had a significant rebound. If we dedicate ourselves to the marketing of computer equipment we can find new important niches to explore. For example, we must now consider online executives, students and teachers. The changes brought about by the pandemic can also provide these opportunities. Do we already have a marketing strategy focused on these sectors with new needs? 3. Focuses on user characteristics Segmentation breaks down the main characteristics of our audience. Some factors that are taken into account are listed below. For better understanding, each concept is adapted to a segmentation related to toys.
There are toys that are not suitable for children under 3 years old, such as those that have small parts that can be swallowed. But there are others that are designed for children under that age. Purchase decision For example, even if a product is aimed at a children's audience, it is necessary to consider those in charge of making purchasing decisions. In the case of toys it will be to the parents. Location of potential clients. In some regions there may be specific cultural traits that influence parents' toy purchases. For example, in some areas toy weapons may not be welcomed. purchasing power What is the amount that parents would be willing to pay for a certain toy? Alternatives . It may be that a product from our brand is not purchased due to its price or other factors.
Let's think for example in the case of companies that sell computers. From the beginning of the pandemic, the use of Phone Number List headphones, microphones and video cameras became more important. Remote work and online education had a significant rebound. If we dedicate ourselves to the marketing of computer equipment we can find new important niches to explore. For example, we must now consider online executives, students and teachers. The changes brought about by the pandemic can also provide these opportunities. Do we already have a marketing strategy focused on these sectors with new needs? 3. Focuses on user characteristics Segmentation breaks down the main characteristics of our audience. Some factors that are taken into account are listed below. For better understanding, each concept is adapted to a segmentation related to toys.
There are toys that are not suitable for children under 3 years old, such as those that have small parts that can be swallowed. But there are others that are designed for children under that age. Purchase decision For example, even if a product is aimed at a children's audience, it is necessary to consider those in charge of making purchasing decisions. In the case of toys it will be to the parents. Location of potential clients. In some regions there may be specific cultural traits that influence parents' toy purchases. For example, in some areas toy weapons may not be welcomed. purchasing power What is the amount that parents would be willing to pay for a certain toy? Alternatives . It may be that a product from our brand is not purchased due to its price or other factors.